HOW IT WORKS
We take your leads...
...and turn them into customers
Listen to how we communicate your message for different target audiences and situations
Follow Up Call
Most manufacturers and dealerships already do a great job advertising and creating leads
The issue is that these leads continue to funnel into a broken process and system
If you have a BDC, your employees are not trained or skilled enough to convert leads over the phone and your salespeople are too busy on the floor. The manufacturers do a great job advertising, but there are no clear reports that measure those efforts.
It's time for a change
We use direct marketing to enhance your advertising efforts
We'll call your dealership's prospects and target areas that your dealership and manufacturer need to hit their goals
Not only will we qualify and convert your leads, but we will also identify your previous customers sold, your service customers that bought elsewhere, internet leads, showroom misses, and many more.
We will show periodic reports that document works in progress and reports that show outcomes and results
The greeting at the door is key to a successful campaign. Be ready for some customers to test the process with,
"I don't know why I'm here" or "I was invited here and don't know what I'm doing.
You can respond by asking for their invitation code, if they received a phone call about an event, or ask them about their trade-in.
There are also some customers that we call that won't set an appointment, but they will stop by because of the phone call they received.
To measure change, we will send you a comprised list of appointments for that current week.
Paramount will provide you with appointments set, shows, sold, gross/ROI, dials, contacts, and total opportunities.
We will also provide you with the source, whether it's equity, galley, service, internet, or showroom.
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